marketing research

Differences in Customer Perceptions Three eating houses will be analysed with SPSS to find out the differences in customers perceptions. The SPSS stands for statistical Analysis in Social Science, SPSS is a computer program used for statitiscal analysis, the SPSS contains mail boat such as descriptive analysis, Bivariate analysis, Prediction for numeral outcomes and predicition for identifying products. Three eaterys, slovenly persons breathing time, lone(prenominal) atomic number 82 Steakhouse and Saloon and The unclear Angus Steakhouse will be analysed through responsives point of views on discussions as large portions, practiced employees, food quality atmosphere, speed of service and reasonable prices. SPSS beating Portions According to the SPSS research, between fuzzs breather, Lone taking into custody and shadowy Angus Steakhouse, 65 respondents that went to Hogs Breath agreed that the portion of Hogs Breaths meal are not that big, which corr elates at 2.77. Lone head on the other hand, 49 respondents agreed that the serving out-of-doors of their meal are fairly large, with 3.39. Meanwhile, sick Angus with 86 respondends agreed that their serving portions are verified large on the scale of 3.57.

Based on the findings of large portions, out of the triad competitors, Black Angus Steakhouse comes out at the top, as theyre the winners in the large portions sections. Which can be the suffer that the customers are receiving value for money. Competent Employees 49 respondents who went to Lone trail Steakhouse and Saloon, agreed that the comp etency of employees are not at a high level,! the respondents rank them at 2.49. Furthermore, 65 respondents that went to Hogs Breath rank the capable employees level at 3.15. On the other hand, The Black Angus Steakhouse, with 86 respondents agreeing that Black Angus Steakhouse has a high level of fit employees, which the came at 5.15. This result could come from the effect of each of the restaurants internal training of staff members. To add on, it is the...If you pot to get a full essay, order it on our website: BestEssayCheap.com

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