Practical Life Exercises in Montessori Essay

â€Å"If teaching is to be effective with young children, it must assist them to advance on the way to independence. It must initiate them into those kinds of activities, which they can perform themselves. We must help them to learn how to walk without assistance, to run, to go up and down the stairs, to pick up fallen objects, to dress and undress, to wash themselves, to express their needs, and to attempt to satisfy their desires through their own efforts. All this is part of an education for independence. â€Å"†¦(The Discovery of the Child, MM, pg. 56~57) EPL is the abbreviation of Exercises of Practical Life .These exercises are simple daily actions which are normally performed by the adults in daily life, like washing, dressing, cleaning, brushing, eating, cooking and religious teachings and practices like how to pray, greet others, knock at the door, drink water etc . are all part of EPL. EPL for the children in growing and learning phase is important as they teach them the correct way to conduct daily routines of everyday life. Practical life activities give the child an understanding of the environment and how it works. Two main purposes of practical life exercises: †¢ First is the dignity of work. In the past, the child had an opportunity in the home to fold clothes, pour water, fetch and sweep. As a result, children developed motor skills of grace and fluid movement at an early age. More importantly, children developed competent participation around the home and the rest of their environment. †¢ Second reason for the practical life exercises is to enable children to organize themselves as functional human beings. To do this we must begin by the time the child is two years old, primarily physical and primarily concerned with himself. We must help him to become master of himself and then he will be able to master other things. Below being discussed are few reasons why EPL should be encouraged: For independence and love for work: EPL helps children to become independent and confident. Parents at this stage should avoid to give superfluous help to the children, as they are required to do their work by themselves and they want adults to help them in doing thing not doing things for them. This love for work and independence increases self-esteem of the child and helps in making him a better adult for the society For happiness,  self-satisfaction and self-respect: a child between the age of 0-3 loves to work and learns very quickly. This time should be utilized properly and activities should be taught very seriously. Our attitude while teaching should be supportive and generous. In return we will create an adult who will be happy, self-satisfied and respectful to the society. For making the world a better place: beginning from the Montessori class the child learns that there is a place for everything and everything has a place. This same principle helps in making this world a better, organized and tidier place to live in. children by seeing their adult role models learn to place everything back to its original position. To attain Normality: In age of development child has certain strong urges If these urges are overcome by the adults and environment, developmental process gets disturbed and deviation occurs. Normality, on the other hand is a state in which all the urges of a child are being fulfilled and he is satisfied with his environment. Normality is the spiritual goal of EPL. Learning to give and take help: EPL is extremely helpful in developing grace and courtesy in a child. The child learns how to ask for help or give him in a graceful manner. As adults these children learn to participate in household chores knowing that each one has to participate to run the home as a family. For passing on good habits: a child learns, idolizes and imitates his adults. If adults complain about work the child will automatically avoid all kind of work. Thus we need to pass on good work habits to create a positive attitude in the coming generations. For developing love of universe: a child develops love and care for the universe and all other life forms by doing exercises related to care of living things, care of the environment, exercises of grace and courtesy and exercises of personal care. He/she develops a personality of a person who is responsible and peaceful and who cares about everything. For perfection of movement: naturally a child is constantly on a move. EPL exercises keep the child constantly on a move with interesting activities which help develop his movement and reflexes. For avoiding personality disorders: The child who really lacks confidence has lost the confidence and courage which every child starts with in the first years, reason is that his help was not acceptable to the mother or adult in charge. Children lose the urge to learn these skills by the second period of development. They like then to learn to cook, to use electric machines, but  not to do things they should have learned earlier. Dr. Montessori called these â€Å"sensitive periods.† If this time of special sensitivity is not used, it is lost. It does not come again. We must go on to the next stage of learning. Thus we should provide maximum opportunities to the child during this phase to maximize his learning and development.

Global war wine Essay

The global wine industry is being influenced by a number of factors including consumer demand and changes in the way wine is produced and sold. There has been a shift in the perception of wine in the past half-century as consumers and producers have migrated away from the Old World philosophies to the modern-thinking the New World has brought about. By the 1990’s the average consumer’s palate changed – especially here in the U. S. where consumers were more apt to look for the premium ($7-14) and super-premium ($14+) wines. By this time, there was a drop in consumption in countries that traditionally consumed a great deal (France, Italy, Spain, Argentina, and Chile) while demand in other countries increased (U. K. , Canada, Belgium, and some Asian countries). Wine consumption was now becoming truly â€Å"global† and New World producers had the means to handle demand. Shipping overseas was now a cost-effective way to transport wine around the globe allowing consumers even more choices of quality wines. Therefore, one of the most important factors in how the wine industry is changing is in the education of the wine consumer. And consumers now can look at a bottle of wine and tell the type of wine and the region they came from along with the date bottled. 2. How did the French become the dominant competitors in the increasingly global wine industry for centuries? What sources of competitive advantage were they able to develop to support their exports? Where were they vulnerable? French wine producers became the dominant competitor as a result of four reasons. First, their geographic and climatic featuresplayed significant role. As France is in the middle of Europe culture with suitable climate and soilcondition for harvesting grape, had accrued first-mover advantage and established its place as thedominant competitor in the global wine industry. Second, they became the first high-quality winemarket and gained a lot experience. Especially, the negociantstraded wine between France and othercountries and this worked as word-of-mouth effect, increasing the reputation and dominance of Frenchwine. Third, they used the latest innovations such as mass production of glass bottles, the use of cork stoppers and pasteurization. These innovations increased the stability and longevity of wine whichallowed the transportation of wine to distant places, and birth of global wine market. Lastly, the government support made significant effect on the reputation and improvement of French wineindustry. The sources of competitive advantage that they were able to develop to support their exports is to keen to taste and tradition in the production of wine (strongly tight to the French culture), artistic and historical talent and expertise in wine making and well located as to the high demand markets such as England,.. The main vulnerable aspects of French wine industry were highly fragmented vineyard and wine production, increasing vineyard prices per acre, complex distribution and sales system, long multilevel value chain, risk of bad weather and disease; and poor roads and complex toll and tax system. Also, they lack of rational assessment of their place comparing to other countries and they do not have any marketing plan or strategy.

Modular questions Assignment Example | Topics and Well Written Essays - 500 words

Modular questions - Assignment Example Intrinsically, price-fixing entails intra-competitors’ collusion to: sell products at the same price; apply the same formula when determining the selling price; give the same discounts; desist from lowering prices prior to notifying co-colluders; and to maintain similar price differentials among different order qualities, quantities and types. This is not the case with hospitals in GPOs since GPOs are mainly interested in making more discounts as a way of saving on operational and purchasing costs. This may only lead to improvement in quality services provision (Qiaohai and Schwarz, 2011). Conversely, one can also access resources and information relating to GPOs and their healthcare chain supplies. This is usually not the case with price-fixing organizations which collude to have prices fixed, stabilized, set highly, or discounted. The underhand nature of price-fixing organizations is brought about by the knowledge that price-fixing is a contravention of the federal and state laws. It is highly expedient that the proposal be approached with a lot of keenness since its execution can affect greatly, the future of the hospital. The kind of agreement that is being mooted does not capture the fact that other players in the healthcare industry will not be party to the proposal. This may bring about disparity in the physicians’ emoluments. The gravity behind this development is that although the artifice may help the hospital save 300,000 dollars, long-term negative effects will eventually spiral in, as physicians leave for greener pastures. This means that not only will the hospital incur heavier employee turnover, but that the same will also find it difficult to retain physicians. In respect to the foregoing, it remains necessary that the hospital sets rates that are commensurate to the rest of the market when determining physicians’ remunerations and payments for the ED calls; as

Marketing of University of Wollongong in China Term Paper

Marketing of University of Wollongong in China - Term Paper Example For environmental scanning, PESTLE analysis has been done. The major findings of this analysis show that Chinese education sector is free from government interference, however, government policies regulate the sector. The high economic growth, increasing population, changing social patterns of students for educational needs, increasing technological developments and flexible legal environment offers huge opportunities to the foreign universities; however, cultural differences appear as a major challenge for international universities. Based on the findings of PESTLE analysis, SWOT analysis for the University of Wollongong in China has been conducted. Market audit shows that a number of universities are already offering international level education opportunities in China, however; they have been unable to meet the needs of a huge Chinese student population. Competitors’ analysis has shown that foreign universities operating in China are having profitable operations however, th ey are unable to overcome the cultural differences between UK and China therefore; expatriate-staff is facing huge problems. In consideration to internal and external environment analysis, the marketing plan has been proposed by covering 7Ps of service marketing and marketing objectives have been identified. This report is very useful to understand the challenges and opportunities faced by international universities in the Chinese markets. Moreover, it is also helpful to understand the theoretical concepts in the real world. The service that has been selected for this report is an educational institution, University of Wollongong. The plan is to launch a campus of the University of Wollongong in China. The University of Wollongong is a university in Australia and a few years back it established its campus in Dubai, UAE. Today, it is one of the renowned universities in Australia.  

How the epic poem Iliad influenced Alexander the Great Research Paper - 1

How the epic poem Iliad influenced Alexander the Great - Research Paper Example Alexander’s dream to conquer the world has its root in the very imaginary of world of the Iliad. To a great extent, Iliad’s world was a world of heroism for Alexander. Homer’s heroes -especially, Achilles- had influenced the young mind of Alexander in his youth. But this world also taught him morality and courage to a considerable extent. It was the courage of Achilles’ courage -to go against Agamemnon’s tyrannous, unreasonable and despotic behavior- that inspired Alexander to raise his voice often against his father’s royal policies. Though he inherited much of the war-tactics and the wisdom of fighting and winning a war from his father Philip of Macedon, textual evidences from the â€Å"Iliad† show that a significant part of Alexander’s war-tactics had been induced and modulated by the war-tactics of Homeric heroes. This paper will explore into how Alexander had been influenced by Homer’s epic poem ‘Iliad’. In this regard, Alexander’s real-life activities will be compared with the textual evidences in the poem. During the formative years of his early life Alexander had been greatly influenced by the â€Å"Iliad†. Since his time, he has turned into a legendary personality. He appears to one of the most influential historical personalities who tamed the world by their courage. But this legendary personality himself has been inspired tremendously by the Greek mythologies and legends. During the early years of his life, Alexander studied the ‘Iliad’. The courage and heroism of the Greek heroes in the story were greatly shaping the young mind of Alexander. Especially the Homeric hero Achilles attracted him so much that he decided to imitate him in his real life. Till his death, the Achillean motivation to fight in a war has haunted Alexander’s mind. This Achillean motivation is best described in the following speech of Achilles: â€Å"If I hold out here and I lay siege to Troy, / my journey

Critique of Research Studies Part-3 Paper Example | Topics and Well Written Essays - 1750 words

Critique of Studies Part-3 - Research Paper Example The research had two groups, with one on the self-management services program while the other one was Non-SMS. The researchers assumed that the differences between the two groups were the result of the self-management services program. The research used Statistical Package for Social Sciences for Windows (version 16; SPSS Inc., Chicago, IL) as the main statistical analysis tool. Comparison of the two groups in the study relied on the v2 test and variance analysis. In order to estimate the time and ratings of the dialysis process, the researchers opted for the Kaplan–Meier method. These methods successfully helped control for the occurrence of confounding variables. The researchers minimized the occurrence of both type 1 and 2 types of errors by ensuring a careful calculation of a significant p-value that served as a guide in the rejection of either the null and the alternate hypotheses. The nurses charged with the role of data collection and entry did a diligent job because th ere was no issue of missing data since data was available for the 54 patients. Findings The researchers present comprehensive finding from the two groups with emphasis accorded to the statistical significance. In all cases, the p-value is provided and there is evidence of effect size as the researchers focused on establishing the differences between the two groups of patients suffering from chronic kidney disease. There is good user of tables and figures in the representation results. The confidence intervals seem reasonable in addressing the parameters for an unknown population. Moreover, the presented findings from both groups and variables considered suffice to allow a meta-analysis in comparison to different sets of data obtained from related studies. Discussion Interpretation of Findings It is evident that the researchers embarked on an extensive process of interpreting the presented results. There is an elaboration of the meaning and significance of measuring all the variables highlighted in the report. Apparently, the researchers have discussed the results within the framework described in the introduction. Therefore, the discussion exhibits relevance to the context of chronic kidney disease and the effect of the self-management services. The researchers have made a point of justifying all the causal inferences inherent from their findings. Evidently, all interpretations provided in the discussion section have a good basis contextually, making them well founded. In addition, there is evidence of consistency of the discussions offered and the research limitations. As expected, the research presented its unique limitations especially in definition of the effect size that highlights the difference between the SMS and Non-SMS groups. The researchers also paid attention to the generalizability of the findings to a greater population. Implications/recommendations The researchers highlight the implications of their study in accordance to the presented findings . It becomes apparent that the self-management services program designed to address the issues that the patients consider as critical effective in reducing the rate at which the

The Role of Religion in the Formation of America Essay

The Role of Religion in the Formation of America - Essay Example â€Å"Religion was an important issue for many Americans in their personal lives at the time of the American Revolution and the ratification of the Constitution†¦ Religion played a formative role in many of the colonies at the time of their founding.† (Merriman, 68) Plymouth Plantation was founded by a group including separatists, who are known as the Pilgrims, and it was one of the earliest colonies to be founded by the English in North America which provided the first sizable stable English settlement in the region. Plymouth Plantation was an important settlement for the people were fleeing religious persecution and searching for an appropriate place to worship their God. Thus, the people of the Plymouth Plantation were very religious and its social and legal systems were intimately linked to the religious beliefs of the settlers. The influence of the Pilgrims at Plymouth Plantation on the formation of our country is indisputable and the people and events of this colony have formed part of our folklore. Similarly, the works of Roger Williams, the controversial young Puritan minister and the founder of Rhode Island, have greatly influenced the formation of our country.

Sales and Marketing Hotel Lodging Industry Essay

Sales and Marketing Hotel Lodging Industry - Essay Example New products contribute substantially to profitable sales (Drejer, 2002). The necessity of adding new products that will yield profits to sustain corporate growth is clear. Products also level out seasonal impacts, spread risks, use talents, capitalize on tax advantages, and replace obsolescent items. Sales and marketing work together in order to ensure effective service delivery and customer satisfaction processes. In lodging industry, business success depends on producing the right product at the right time. New-product development is risky, for market opportunity is couched in uncertainty and instability, and competitive system and the unpredictability of customer reaction increases the risk. in spite of benefits and opportunities proposed by this model, recent years there is a growing number of research studies proving its limitations and weaknesses for modern business. Applied to consumer behavior, it is possible to say that sales managers give a special attention to importance of channels of distribution and marketing mix. Distribution channels are the vehicles for matching companies with customers. They establish the arrangements and paths for the flow of product and title to ultimate users. They move products and information to markets and provide the funnel for the feedb ack of information to the producer. As networks of marketing agencies, they constitute a system-a loose but formal coalition of independent entities linked together to distribute products and services.. As the links between companies and markets, they can impede or foster the effectiveness of the rest of the marketing mix. Distribution channels cover a wide range of situations. At one end are found the complicated linkage of manufacturers and their branches, agents and brokers, other wholesalers, and retailers for the movement of certain consumer goods. At the other is the direct distribution of heavy machinery. Between lie a variety of channel assortments (Mintzberg et al 2004). Which one works best depends on the company and its products and markets at a certain time. Distribution channels are essential components of economic system. The efficient movement of goods and competition both depend on sales management. Nevertheless, as economists often assume, the channels do not perfor m cost-less activities. Using resources to sort supply and match it with demand, they try to bring both activities into balance. Through channels, companies organize supply and markets and endeavor to develop their own best opportunities (Drejer, 2002). In lodging and hotel industry, market segmentation is one of the main concepts used by marketing companies to divide the market between particular target groups and meet needs and wants of target customers. Divergent service policies adjust product lines to individual market segments -- they implement market segmentation. By assuming that demand is heterogeneous, market positioning strategy obtains a better match with distinguishable market segments. Service differentiation gives marketers a share of a broad, horizontal market, whereas market segmentation tends to result in cultivation of a market position in depth. Given

Quality, Productivity and Process Improvement for the California DMV Essay

Quality, Productivity and Process Improvement for the California DMV - Essay Example However, they want to provide efficient services to their customers. For this reason, the director of the company along with the steering committee took steps to plan a business re-engineering project. They monitor each aspect of the business functions of the agency thoroughly. This is done to find those weak points which required to be changed. In this situation when the agency’s motive is to increase their quality of service and performance, re-engineering of the business process is done. Re-engineering involves uprooting the weak points in the system totally, planning out a new framework for a solution and finally implementing the designed solution. The business policies supporting these systems also need to be changed along with the new framework. This will not only bring productivity but enhance the performance level of the company as a whole. Table of Contents Abstract 2 Introduction 4 Analysis 5 Discussion 7 Application 8 Conclusion 9 References 11 Introduction The Cali fornia Department of Motor Vehicles (DMV) is a state government owned agency which registers the vehicles and boats in the state of California. They issue driver's licenses in the state to the vehicle owners. The agency also regulates the car dealers, commercial vehicles, the private driving schools and the traffic schools. The Department of Motor Vehicles works in coordination with the Superior Courts of California. It is responsible for carefully monitoring the wrong practices, if any, and regulates the licensing activities. Its headquarters is in Sacramento. There are about 9,000 employees working in the agency in different places. Nowadays, DMV has converted its licensing and registration activities into online services through an automated system called Automated Management Information System (AMIS) (Carroll, 1991, p. 210-211). In this study we are going to analyze the problem areas of DMV, the hurdles that it faces due to the old framework of the agency, and the degrading qual ity of services provided by the employees. After exploring these issues and finding out the causes behind their occurrence, the probable solutions can be suggested. The agency deals with a large number of vehicle owners around the country. Moreover, the task of regulating and monitoring can be really vital when the agency is state owned and is controlled by the Superior Courts of the state. But it is generally seen that state owned agencies are usually run on the age old policies and regulations. They do not introduce any new framework or structure or strategy into the system to encourage growth. This leads to regarding quality services. The employees become corrupt and involved in taking bribes. Analysis DMV in California is a state owned agency regulating and monitoring the vehicles and boats and their owners in California. The agency is run by the government under the supervision of the Superior Courts. So it can be understood that the framework of rules and regulations is old, t he structure of the organization and the functions and strategies need to be changed or amended. Major changes were required in the service delivery departments of driving license, personal and commercial vehicles. DMV mainly wanted to improve the quality of services they were offering to their customers. The performance of the employees as well as the IT department was poor due to their outdated technology and networking. So it is important to first see what quality means and how they can improve

Academic Performance and Personal Growth and Development Essay

Academic Performance and Personal Growth and Development - Essay Example The purpose and goal of any educational institution are to introduce and instal a set of knowledge and skills to the students and together with the parents and/or guardians act as the custodians of personal development through discovering and nurturing talents. A given education institutions will have students from all economic, social and cultural divides; students talented differently, with different perspectives on the education and learning systems and with different post-school aspirations, and it’s the work of the institution and relevant stakeholders (Joyce, 2011) to match these traits to help them achieve maximum in school life. These students may explicitly and/or implicitly depict or showcase their attributes in that some are physically active in both the academic and extra curriculum activities whereas others may be passive in any of them or both (Rayner & Cools, 2011). This will in one way or the other influence their academic performance and personal growth and de velopment both at the college and after college which is similar but different to some extent and this paper seeks to contrast the academic performance, leadership/ administrative roles and post-school lives of active and passive students. Apart from ensuring students cognitively understand the subject matter; institutions are also interested to ensure that graduates can make good leaders, an attributed nurtured within the institution. Active students tend are involved in leadership roles to a greater extent than the passive students but comparatively lack administrative skills; a factor that can be attributed to rationality and perceptions between these students (Scherer, 2010).

Internal Audit Function and Fraud Detection in Government Essay Example for Free

Internal Audit Function and Fraud Detection in Government Essay CHAPTER ONE 1. 0Introduction This chapter will cover the background of the study, the statement of the problem, the purpose of the study, the objectives, the research questions, and the scope, the significance of the study and the structure of the report. 1. 1Background of the Study According to Hector Perela, (2009), Internal auditing function with other intervention mechanisms like financial reporting and external audit to helps maintain cost-efficient contracting between owners and managers. It is designed by government agencies to add value and improve organizational performance. It helps organizations accomplish their objectives by bringing a systematic, disciplined approaches to evaluate and improve the effectiveness of risk management, control and governance processes. † Internal audit helps organizations to ensure that financial and other records are reliable and complete. As well as ensuring that management adheres to policies and procedures for orderly and efficient conduct of the business, proper recording and safeguarding of assets and resources. The purpose of internal audit as far as the organization is concerned is to get accounting errors corrected and control weaknesses eliminated. The most testing time for the internal auditor is the report he/she writes to achieve this end. No precise legal definition of fraud exists; many of the offences referred to as fraud are covered by the Theft Acts of 1968 and 1978. Generally, the term is used to describe such acts as deception, bribery, forgery, extortion, corruption, theft, conspiracy, embezzlement, misappropriation, false representation, concealment of material facts and collusion. For practical purposes fraud may be defined as the use of deception with the intention of obtaining an advantage, avoiding an obligation or causing loss to another part. Internal Audit, University of Birmingham, Edgbaston, Birmingham, B15 2TT, UK) On one hand, fraud detection in government agencies involves employees or managers of the victim organization (commercial angles news letters 2001), the most effective tools for fraud detection are internal audit review, specific investigation by management, employee notification, and accidental discovery. Fraud detection helps Management to address its responsibility through development of an appropriate design of the system of internal control and the effective operation of that system. Numerous fraud prevention and detection techniques are now utilized to reduce the direct and indirect costs associated with all forms of fraud. These various techniques include but are not limited to: fraud policies, telephone hot lines, employee reference checks, fraud vulnerability reviews, vendor contract reviews and sanctions, analytical reviews , password protection, firewalls, digital analysis and other forms of software technology, and discovery sampling (Thomas and Gibson, 2003). Government departments implements the ideas and decisions of executive government in a particular area of governance. Each department is led by a minister in charge or commissioner, and the main work of the department is determined by legislation. Despite the internal audit function, many government agencies fail to detect fraud for example loss of huge monies in NAADS. The National Agricultural Advisory Services (NAADS) is a Ugandan government agency created in 2001 to improve rural livelihoods by increasing agricultural productivity and profitability.

Creating Safe Environments Essay Example for Free

Creating Safe Environments Essay Collaboration with parents is one of the most challenging and critical issues that cause misunderstandings within the classroom and throughout the school building. It is a non-negotiable expectation among parents and teachers that include building a network between and among parents and teachers. It involves a sense of mutual respect as well as an understanding of different viewpoints. Teachers should be mindful that building relationships early in the school year will result in a positive classroom environment in which students have a secure place to learn. Parents and teachers should share expertise regarding the student in which information about learning styles are presented in a non-threatening manner. Teachers should be able to use limited amounts of teacher language so parents are able to understand expectations within the classroom as well as establish guidelines for following up on strategies at home. As a parent, I would appreciate a relationship with the person who spends most of the day with my child. I would gain insight into the way my child thinks in various situations to create a deeper understanding of relationships in the real world. The need for character education for parents lies in the fact that children should be shown examples of good character both at home and at school. â€Å"School has to build the work that the family does† (Lickona, 2009). Parents should unequivocally be involved and taught character education strategies. Much of what we see as teachers is a reflection of a poor home environment as parents who live complicated lives. Many are single parents and lack the time or resources to handle the complex problems of children today. They want nothing more than for their children to be successful, but as educators, it is our responsibility to provide resources for parents such as strategies and techniques, parenting courses with childcare and methods which foster values that all people should acquire in society. In this ever changing world, I, as a parent would welcome some insight to how my children are becoming part of the world they live in. This collaboration in character education should be purposeful as is our teaching. The purpose of character education should change the way the classroom works and feels, not just the way each member acts (Lichona, 1991).

Strategic Management Case Studies Marketing Essay

Strategic Management Case Studies Marketing Essay 1.1 What are the key differences between the two accounts of Hondas entry into the US market? 1The first case is narrated by The Harvard Business School based on the Boston consulting (BCG) Report whereas the second case, An Insiders Account of Hondas Entry into the US Market is a direct narration recorded by Richard Pascale. The BCG report explains on the Honda Company as a matured business and a mix of its competitors in the US. As affirmed in the case; Hondas competitors were Harley-Davidson, BSA, Triumph, Norton, and Moto-Guzzi. Whereas, the second case enlightens how the company initiated from scratch and its journey through the difficult times. Richard Pascales article explains the challenges that the company went through during its commencement, such as difficulty in getting funds; treatment of the motorcycle dealers was discourteous, while in the BCG article no challenges were mentioned. The BCG report emphasizes more on the Hondas in-depth research and development department for instance having more staff; as said in the article, the RD was staffed with 700 designers/engineers, increase in the production level as a result more investment in the RD department. While the second case doesnt explain anything with regard to the research and development since it is taking the business at an initiative level. The BCG report highlights target market in general whereas the second article explains target market in details as said in the case, the company chose Los Angeles as the location whereby their target market consisted of second and third generation of Japanese community. Richard Pascales article clearly identified the companys products offered to the market as stated in the article; the products were 50cc, 125cc, 250cc and 350cc machines while in the first essay explains the general overview of the companys products. 1.2 REFERENCE AND BIBLIOGRAPHY: Reference: Number Reference list Reference type 1 Herbert Rotters former Goldwing page former Yamaha Virago 1100 page, Personal Homepage, Honda Motorcycle 350 CB [Image] http://www.porzellanpuppen.at/hpbikes/bikeenglish.htm Electronic Source Cover Page Image 2 Greenwich University; Course Work: The Honda Effect, Case Study Scenario. Article Bibliography: http://www.google.com CASE STUDY 2- LAURA ASHLEY 2 2.1 Map Laura Ashleys stakeholders using a power/interest matrix. 3Stakeholders are individuals, groups or organizations who are affected directly or indirectly by organizations goals, objectives, actions and policies. 4Stakeholder Analysis is a tool used to recognize the stakeholders and investigate their needs as they are the ones who are concerned with the actions taking place within the organization. The aim of this analysis is to identify the stakeholders interests, concerns and manage relationships with them. The method used to access stakeholders is Mendelows Stakeholder Matrix which has two dimensions; Power and Interest with four quadrants.  [5]  Interest talks about the stakeholders concern towards a project whereas power talks about the control over the project. Power A Minimal Effort B Keep Informed C Keep Satisfied D Key Players Low High Figure 1 Low High Interest Minimal Effort people who need to be observed without boring them with unnecessary communication. Keep Informed people who need to be informed sufficiently, talked and make sure that no major issues take place. They can help with the developing the project details. Keep Satisfied people who need to be well satisfied with nothing much that would bore them whilst comprehending of the assignment. Key Player- people who must be associated and satisfied with the efforts made. 6Laura Ashleys stakeholders are Analysts, London Stock Exchange Market, Malayan United Industries (MUI) shareholder Dr. Khoo, Customers, Government and Suppliers. It is essential that the stakeholder management should be conducted so as to know each stakeholders level of power and interest along with their impact on the company. However it is sometimes difficult to locate all companys stakeholders in one frame as in the case of Laura Ashley. Beneath is the table, of the Stakeholder Map showing the strategies that are applied for Laura Ashley. Stakeholders Power Interest Strategy Analysts London Stock Exchange Market Dr. Khoo High High Key Players Customers High High Key players Government High High Key players Suppliers High High Key players Table 1 Below is the Power/ Interest matrix showing Laura Ashleys Stakeholders. Power A Minimal Effort B Keep Informed C Keep Satisfied D Key Players Dr. Khoo Customers Government Suppliers Low High Low High Figure 2 Interest 2.2 REFERENCE AND BIBLIOGRAPHY: Reference: Number Reference list Reference type 3 Vintage Verity Adoring all things vintage, retro and downright quirky Laura Ashley logo [Image] http://vintageverity.wordpress.com/2008/02/27/cath-kidson-v-laura-ashley/ Electronic Source Cover Page Image 4 Business Dictionary, An Ask.com Service, Definition of Stakeholder http://www.businessdictionary.com/definition/stakeholder.html Johnson et al, 2009, Fundamentals of Strategy: Definition of Stakeholder, 1st edn, page 90. Electronic Dictionary Book 5 Wikipedia, October 16, 2008, Stakeholder Analysis, Wikipedia Encyclopedia, http://en.wikipedia.org/wiki/Stakeholder_analysis BaBou, March 9th, 2008, Leadership Champions, What is Stakeholder Analysis? Part 1: Definition and aim of Stakeholder Analysis, http://leadershipchamps.wordpress.com/2008/03/09/what-is-stakeholder-analysis Electronic Encyclopedia Electronic Source 6 Mind Tools Essential Skills for an excellent career, Winning Support for your Projects, Stakeholder Analysis: Mendelows Stakeholder Matrix, http://www.mindtools.com/pages/article/newPPM_07.htm BaBou, March 10th, 2008, Leadership Champions, What is Stakeholder Analysis? Part 2: Mendelows Stakeholder Matrix, http://leadershipchamps.wordpress.com/2008/03/09/what-is-stakeholder-analysis/ Electronic Source Electronic Source 7 Greenwich University; Course Work: Laura Ashley, Case Study Scenario Article Bibliography: http://www.google.com CASE STUDY 3- APPLYING A BALANCED SCORECARD 7 3.1 What arguments would you use to persuade an organization to adopt the Balanced Scorecard approach? 8A Balanced Scorecard (BSC) is a tool that is used to measure a companys business activities in relation to its vision along with its strategies. It provides managers a complete knowledge of the business performance. 9Figure 1 Usually when organizations measure performance, it is the financial area that is given more attention while the rest of the aspects are not taken much into consideration. It is therefore important that organizations should pursue in using the balanced scorecard.  [10]  Below are some of the benefits which the organizations will gain. One of them being a source of direction since it guides the management as well as helps identify what needs to be measured in order to accomplish organizational goals which will in return act as a competitive advantage for the firm. With Balanced Scorecard, firms are able to determine both financial as well as non-financial measures. As said in the case study, the balance scorecard was to combine three new sets of measures with the customary financial ones, embracing the customer, learning and growth, and internal issues such as quality improvement and cost control. Balanced scorecard allows firms to develop as well as expand so as to align new organizational strategies, as said by Mr. Hofmeister in the case study, it gives us better and better alignment (between all operating units) and focuses attention on whats important and on results. Through the balanced scorecard, organizations are able to the compare past experience in order to improve its performance which will help predict what will happen in the future. Although the growth of practicing balanced scorecard is slow, however many organizations have already accepted and are applying it. 3.2 REFERENCE AND BIBLIOGRAPHY: Number Reference list Reference type 8 Businessballs.com, Balanced Scorecard; Kaplan and Nortons organizational performance management tool Balance Scorecard [Image] http://www.businessballs.com/balanced_scorecard.htm Electronic Source 9 Papaers4You, Guide on How to write University Essays, Coursework, Assignments and Dissertations: Definition of Balanced Scorecard, 2002-2007, http://university-essays.tripod.com/balanced_scorecard.html Business Knowledge Source, What is a Balanced Scorecard, and what does it have to do with manufacturing? Definition of Balanced Scorecard, http://www.businessknowledgesource.com/manufacturing/what_is_a_balanced_scorecard_and_what_does_it_have_to_do_with_manufacturing_023647.html Ali, Md. Mohobbot, The Balanced Scorecard (BSC) A Critical Analysis, http://eprints.lib.okayama-u.ac.jp/1391/1/18_0219_0232.pdf Electronic Source Article Electronic Source Electronic Source PDF DOC 10 Queensland Government, Southbank Institute of Technology, Strategic goals: Balanced Scorecard Framework [Image] http://www.southbank.edu.au/site/about/corporate/mission.asp Electronic Source 11 Balboa, Jun 26, 2005. ECheat; Porters Five Forces, Value chain, Balanced: Critically evaluation of Porters five forces, Value Chain Analysis, Balanced Scorecard Benefits of Balanced Scorecard. http://www.echeat.com/essay.php?t=27147 Business Knowledge Source, What is a Balanced Scorecard, and what does it have to do with manufacturing? Benefits of Balanced Scorecard, http://www.businessknowledgesource.com/manufacturing/what_is_a_balanced_scorecard_and_what_does_it_have_to_do_with_manufacturing_023647.html Partnering to Success, The Balanced Scorecard: Benefits from using the Balanced Scorecard, http://www.thebalancedscorecard.com/benefits_bsc.htm Ali, Md. Mohobbot, The Balanced Scorecard (BSC) A Critical Analysis: Benefits of Balanced Scorecard http://eprints.lib.okayama-u.ac.jp/1391/1/18_0219_0232.pdf Beverly Dianne Calhoun, Oct 19, 2004, Using the Balanced Scorecard to Determine Corporate Information Needs: Benefits of Balanced Scorecard http://www.designbydi.com/documents/BalScrCrd.pdf Greenwich University; Course Work: Appling a Balanced Scorecard, Case Study Scenario Electronic Source Article Electronic Source Article Electronic Source Article Electronic Source PDF DOC Electronic Source PDF DOC ArticleReference: CASE STUDY 4- FIAT: REBIRTH OF A CARMAKER 11 4.1 Using the information in the case study undertake a SWOT analysis of Fiat at the time of Sergio Marchionnes appointment and suggest how a SWOT analysis in 2008 may differ. 12SWOT analysis is used for scanning an organization (internal factors) as well as its environment (external factors). The internal factors include strengths(S) and weaknesses (W) while the external factors include opportunity (O) and threats (T). 13SWOT ANALYSIS FOR FIAT GROUP AUTOMOBILES: Below is a table showing SWOT Analysis before the year 2004. Strengths weaknesses Fiat offered differentiated products. That is; it provides the market with a variety of cars. The companys hierarchy line was long making it more bureaucratic. Fiat cars were viewed as a quality brand. It lacked well developed core competence lending to ugly and unstylish cars. The company was well reputed. It needed to maintain its debts. Ability of manufacturing small cars. Licensing agreement with Bosch for financial support in exchange with the diesel technology that Fiat had. opportunities Threats Fiat had a chance of wining the market share from rivals. Competition with existing automobile firms. The market is ready to accept the new and stylish cars. Partnership agreement with General Motors for giving it them the right to sell its cars. Risk of employing new members to the Fiat family. Table 1 Below is a table showing SWOT Analysis after the year 2004. Strengths weaknesses Distinctive competence of designing low cost equivalent four-cylinder engine. Limited resources. Using technology by means of computer for simulation. Lack of knowledge with regard to entering new markets. For example the Chinese market. Producing new and stylish car designs. Drop in the market share. Competitive advantage of cutting down time to reach the market. Declined performance of the company since Fiat only sold 2000 cars in china, India and Russia. Fiats cars are exploited to have relative fuel efficiency. It is the first carmaker to put forward diesel engines that met the so-called Euro 5 fuel standards. opportunities Threats Winning the market share. Rivalry of potential new competitors. Expanding product line with new and innovative stylish cars. Rivalry with existing competitors such as VW and PSA Peugeot Citroen. Entering into joint venture for instance, with companies like SAIC (China) and TATA (India). Adverse demographic. For insistence Russian market; is it ready to accept the cars offered to them? Entering new geographic markets such as Brazilian, China, India and Russia. Challenge in controlling quality of the car brand. Fiat cars expect to have lower average emissions than any other competitor due to its fuel efficiency. Risk of employing new members to the Fiat family. Table 2 Comparing SWOT analysis before and after 2004: The company is able to increase its growth by entering new and emergent markets. As said, Fiat is expecting to have its sales from different areas such as outside Western Europe, China, India, Russia and soon overtake Germany. Fiat will also be able to increase sales along with its market share whereas before 2004, its sales were dropped; market share had declined and a lot of debt was to be paid. With introduction of technology, new stylish cars were offered to the market with reducing time at development area so as to start the production as soon as possible. The firm was able to rectify mistakes that it made earlier. For example the licensing agreement with Bosch in exchange with the diesel technology that Fiat had. Below is a table showing a comparison between the two SWOT Analyses. 2004 2008 Sales were dropped, Market share declined and a lot of debt was pending to be paid. Sales along with its market share increased. Fiats core competence had ceased. Developed new competences such as designing low cost equivalent four-cylinder engine, usage of technology, cutting down time to reach the market, relative fuel efficiency, put forward diesel engines. Mistake of licensing with other companies in order to support their finances in exchange with their ability. The firm will not repeat the same mistake of licensing; hence it will protect its competitive advantages. The companys hierarchy line was long making it more bureaucratic. The hierarchy line had become shorter making it less bureaucratic allowing the process to be smooth. Table 3 By 2008, most of the weaknesses had been reduced due to the rearrangement of the organizational system however, at the same time; a lot of improvement has been made. Therefore in order to develop, it is essential that the company takes many risks, as done by the Fiat Group Automobiles, since it is through this, the company has reached where it is now. 4.2 REFERENCE AND BIBLIOGRAPHY: Reference: Number Reference list Reference type 12 Legendarydevils, Thread: 140 Fiat Cars Wallpapers, Fiat Cars Image http://www.legendarydevils.com/english/2173933-140-fiat-cars-wallpapers.html Electronic Source Cover Page Image 13 Quick MBA Knowledge to Power your Business, Strategic Management: Defining SWOT Analysis. http://www.quickmba.com/strategy/swot/ Marketing Teacher Est 2000, Lesson: SWOT Analysis, Definition of SWOT analysis. http://www.marketingteacher.com/Lessons/lesson_swot.htm Electronic Source Electronic Source 14 Greenwich University; Course Work: Fiat: Rebirth of a carmaker, Case Study Scenario. Tutors notes on SWOT Analysis Article Bibliography: http://www.google.com CASE STUDY 5- THE PROFITABILITY OF UK RETAILERS 14 5.1 Use the industry analysis framework to explain the profitability of the main supermarket chains in the UK. Analyzing profitability of any Industry is done through The Five Forces Model that was put forward by Michael Porter. Beneath is a figure of the model. 15Figure 1 16Below is an industrial analysis showing the profitability of the main UK supermarket chains. SUPPLIERS Bargaining power of the suppliers is Low since British firms have command over their suppliers. As said in the case; British firms are more experienced and more skillful in their buying power to extract better terms from suppliers. BUYERS Customers bargaining power is also Low since the supermarket groups have control over them. As said in the case; The UK groups exert massive buying power by utilizing the oligopoly power to impose a higher-than-normal price on their customers. RIVALRY The competition between existing supermarkets is extremely high, due to the fact that there are many groups within this industry which have similar products / services. SUBSTITUTES Threat of substitutes is high as customers can switch to other shops instead of going to the supermarkets since they might be charged with a higher price as compared to other shops providing similar products at a lower price. Secondly, the suppliers could also switch to other firms rather than the British supermarkets due to the buying power exerted by the supermarkets. THREATS OF NEW ENTRANTS With lots of competition, threat of new entrants is relatively high, since the industry is more profitable in UK. At the same time, UK groups have barriers that cause difficulty for new competitors to enter the industry. Some of them being: Application of IT in their logistics, Lower Labor costs and High own-label penetration. Number Reference list Reference type 15 Carpenter, M, Bauer, T, Erdogan, B, Flatworld Knowledge, Principles of Management; Developing Strategy through External Analysis Porters Five Forces Analysis of Market Structure. [Image] http://www.flatworldknowledge.com/pub/1.0/principles-management/29047#web-29047 Electronic Source Cover Page Image 16 BUS 2700 Business Driven Information Technology, chapter 2: Identifying Competitive Advantages; The Five Forces Model Evaluating Business Segments. The Five Forces Model. [Image] http://bus2700-spring08.blogspot.com/2008/01/chapter-two-identifying-competitive.html Electronic Source Image 17 Greenwich University; Course Work: The Profitability of UK Retailers Case Study Scenario. Tutors notes on Industrial Analysis: Five Forces Model Article 5.2 REFERENCE AND BIBLIOGRAPHY: Reference: Bibliography: http://www.google.com CASE STUDY 6- THE NOVOTEL VALUE CHAIN 17 6.1 Use the VRIO framework to evaluate Novotels capabilities. 18In order to have a sustained competitive advantage the firm needs to evaluate its resources and capabilities done through the VRIO framework. Below is a VRIO framework for the Novotel hotel. CAPABILITIES V R I O Implications for Competitiveness Customer service delivery; such as hospitality, greetings, warmth. Yes No No No Competitive parity Marketing techniques through distribution systems. Yes Yes/ No No No Temporary competitive advantage Firm infrastructure and Procurement through good relationships with suppliers. Yes Yes Yes No Sustainable competitive advantage Retention of Staff through staff exchange. Yes Yes No No Temporary competitive advantage Standardized system throughout the locations worldwide. Yes Yes No No Temporary competitive advantage Multi-skilled Staff. Yes Yes Yes Yes Sustainable competitive advantage Table 1 Service design is one of the key resources that Novotel has, making it valuable. It includes the layout of the hotel allowing the customers to easily access the public spaces such as bars and restaurants. Distribution systems are attained by good relationships with distributors. Novotel has achieved to operate in both individual and corporate business as well as leisure markets. Firm infrastructure and Procurement Novotels relationships with partners develop a strong bond creating a valuable asset to the organization. Its efficiency allows delivering both economies of scale and scope making it rare and difficult to imitate. Staff retention is the most essential resource required in this industry. To retain and motivate, is a challenge Novotel was competent to do, thus reducing staff turnover through staff exchanges resulting to value creation. Standardization in all the locations worldwide is another benefit that Novotel has; allowing the staff to understand basic functions. This technique is valued and rare. Novotels Multi-skilled staff creates an exceptional resource and is most valued. The skills given to them during the training makes them capable of doing multiple tasks. Most of the capabilities conclude to be temporary competitive, since the industry is such that many competitors can imitate most of the capabilities and resources that the Novotel hotel has, directly or indirectly. Hence Novotels most sustainable competitive advantages are obtaining and retaining its multi-skilled staff that can work flexibly as well as having good relationships with suppliers. Number Reference list Reference type 18 tophotelsphuket.com, Top Hotels in Phuket, Thailand, Novotel Hotels and Resorts Novotel logo [Image] http://www.tophotelsphuket.com/hotels/novotel-hotels-phuket.htm Electronic Source Cover Page Image 19 Applying the VRIO Framework: An Overview; VRIO Analysis. http://academic.udayton.edu/DianeSullivan/Other%20Helpful%20Files/Applying%20the%20VRIO%20Framework.doc Abraham Z. et al, Pacific Lutheran University School of Business, Vodafone Strategic Evaluation; VRIO Analysis, 2007. http://www.plu.edu/~vennataj/doc/vodafone.doc Scott Gallagher, 2004; Why do firm performance differ? Internal Analysis VRIO Analysis; Updated on 1st Nov 2007, http://falcon.jmu.edu/~gallagsr/WDFPD-Internal.pdf Greenwich University; Course Work: The Novotel Value Chain Case Study Scenario Tutors notes on: VRIO Analysis Electronic Source Word Doc. Electronic Source Word Doc. Electronic Source PDF Doc Article 6.2 REFERENCE AND BIBLIOGRAPHY: Reference: Bibliography: http://www.google.com CASE STUDY 7- THE LEVISS PERSONAL PAIR PROPOSAL 19 7.1 What position in the market does Levis occupy (use the strategy clock to characterize its position)? 20Bowman derived the strategic clock into four quadrants, having eight dimensions namely; No fill, Low price strategy, Hybrid, Differentiation, Focused differentiation, Increased price / Standard value, Increased price / Low value, Standard price/ Low value. The clock is compared in terms of Perceived Price and Perceived Benefit or Added Value as shown below. 21Figure 1 By using the strategic clock, Levis business environment is positioned to be in the fourth category which is the Differentiation. This is because; Levis offers a variety of products that have added value as well as a premium price slightly higher than the normal in order to satisfy the consumers needs. Levis products have Quality, Brand Image and Product Design and as a result creates Price premium, Customer Loyalty, giving the company a competitive advantage against its competitors. Due to Levis brand recognition and loyalty, its price offered is also slightly higher than its rivals therefore prevents itself from entering the price-based competition. As said in the case; Due to brand recognition and loyalty they did not enter into price based competition thus controlling reasonable price premium Levis also provides a wide range of products such as pants, shorts, skirts, jackets, and outwear. As said in the case; while blue jeans remain the companys mainstay, the San Francisco based company also sells pants made of corduroy, twill and various other fabrics as well as shorts, skirts, jackets, and outwear. With a premium price, along with its strong brand name, Levis has been able to position itself in the differentiation category, resulting into value-added products, hence gaining higher profit margins. 7.2 REFERENCE AND BIBLIOGRAPHY: Reference: Number Reference list Reference type 20 Feed the Interns A Daily Bite, Thursday, August 12th, 2010, Levis arent just for dads anymore?; Levis Logo [Image] http://feedtheinternsblog.blogspot.com/ Electronic Source Cover Page Image 21 Dagmar Recklies, April 2001, Literature by: David Faulkner and Cliff Bowman, The Management.de The Essence of Competitive Strategy, The Strategic Clock Strategies on the basis of price and value: Differentiation strategy. http://www.themanagement.de/ressources/Strategy%20Clock.htm Strategy Explorers, Bases of Competitive Advantage: The Strategy Clock http://www.strategyexplorers.com/whitepapers/Do-you-have-a-competitive-strategy.pdf Zanthus Corp. 2007; Business Strategy Bowman, C. and Faulkner, D.; Competitive and Corporate Strategy; Irwin; 1996 Bowman Strategy Clock http://www.zanthus.com/databank/strategy/business_strategy.php?aspr Greenwich University; Course Work: The Levis Personal Pair Proposal Case Study Scenario. Tutors notes on: VRIO Analysis Electronic Source- Article Electronic Source- PDF Doc Electronic Source- Article Article 22 Zanthus Corp. 2007; Business Strategy Bowman, C. and Faulkner, D.; Competitive and Corporate Strategy; Irwin; 1996 -Bowman Strategy Clock:[Image] http://www.zanthus.com/databank/strategy/business_strategy.php?aspr Electronic Source- Article Bibliography: http://www.google.com CASE STUDY 8- THE VIRGIN GROUP 22 8.1 Does the virgin Group, as a corporate parent, add value to its businesses? If so how? 23According to Johnson et al, Corporate parenting is the level of management above that of the business units, and therefore without direct interaction with buyers and competitors. (Johnson et al, 2009, p.172). Below are some of the areas through which the Virgin Group corporate parent adds value to its businesses. First the corporate parent has added value in establishing a strong brand name such as being a consumers champion through which barriers to entry could be overcome. Virgin is a reputed and well known brand in the market, thus enabling it to expand itself in static markets. In addition, the Virgin Group has a good resource management team. Branson together with his expertise and experienced team, review business proposals every week, out of which, appropriate prospects that match with the Virgin brand are then discussed. This enables Virgin to identify industries as well as institutionalized markets in which to enter. Moreover, the corporate parent assists in reducing organizational risks by entering into many joint ventures. Through these ventures Virgin, is able to penetrate new or untapped feasible markets allowing it attain low costs as well as expansion. Furthermore, Virgin Groups management style and leadership system is decentralized providing its managers with flexibility in decision making. Branson is mostly involved when it comes to marketing and promotion. In terms of innovation, the brand name itself tends to invite like minded partners to venture new m

Romeo and Juliet Essay -- Literary Analysis, Shakespeare

In William Shakespeare’s Romeo and Juliet and Yukio Mishima’s The Sound of Waves, the secondary characters play an essential role in the book. In Romeo and Juliet by an English playwright and poet William Shakespeare, Friar Lawrence is an important secondary character who designs solutions for Romeo and Juliet and brings the play into the dramatic results. The failure of his plan causes the tragedy of death for both main characters at the end of the story. In The Sound of Waves, Shinji Kubo, a young and poor fisherman in Uta-Jima falls in love with Hatuse, a rich man’s daughter. Shinji and Hatsue try to be together throughout the book, but encounter many difficulties with their neighbors. Shinji’s mother tries to help Shinji and Hatsue by asking many people and going to shrines to beg the gods for help to get them together. In Romeo and Juliet, Friar Lawrence greatly influences the Romeo and Juliet and brings the plots to the dramatic results. Without the presence of Friar Lawrence, the story will not be so unpredictable and the tragedy may not have occurred. Initially when Romeo comes to Friar Lawrence and asks for wedding, Friar suspects Romeo’s quick changes, but is reluctant to help Romeo for this marriage. Since Romeo sincerely asks for his help, Friar finally agrees to Romeo’s plan and he says â€Å"In one respect I'll thy assistant be; / For this alliance may so happy prove, / To turn your households' rancour to pure love† (2.3.98-99). In Friar’s viewpoint, this marriage should be a benefit for the city of Vernoa. Friar hopes that with this marriage, it will calm the two feuding families down and allow them to get together again. This action seems to be incorrect for Friar, because he is trying to solve a larger ... ...luable in their ancient tradition. In Romeo and Juliet, Friar Lawrence believes that people should learn the lessons from mistakes that they have previously made. In the final resolution, the fate still restates his statement, by having the two main characters killed. Because they have learned their lessons from their many years of disagreement, the hate between Montague and Capulet has been finally resolved through this tragic event. On the other hand, in The Sound of Waves, Shinji’s mom is crucial from the beginning of the story to the final resolution. She tries her best to bring a happy marriage to her son even she does not have one for herself. She is insulted by Hutsue’s dad but the kindness of Hutsue wins her heart again. Through a series of tragic events, Terukichi Miyata, Hutesu’s Dad, agrees the marriage of Shinji and Hutsue as the final decision.

How WW Jacobs Creates a Sense of Horror in The Monkey’s Paw Essays

Jacobs creates a sense of horror in ‘The Monkey’s Paw’ by using a variety of literary techniques. As ‘The Monkey's Paw’ was written in 1902, Jacobs makes the story scary in ways that are very different to modern horror films and books. We can tell that the story was written in the early twentieth century as it contains many details that would have been common in Victorian literature. One of the most obvious features from ‘The Monkey’s Paw’ that tells us that the story was written over a century ago, is the old-fashioned language that Jacobs uses. The language used throughout the story contains words such as ‘rubicund’ and ‘visage’, which are not words that are commonly used today. Also, the fact that  £200 was considered to be a lot of money shows that the story was from a long time ago as  £200 is not seen as a large amount of money in the modern world. Other aspects of the story also show that Ã¢â‚¬Ë œThe Monkey’s Paw’ was written in the Victorian time period - the fact that India was seen as a new, exotic and unexplored country tells us that the story must have been written in a time when transport wasn’t as easily available as it is today. In the story, when the Sergeant-Major tells the Whites about his exploration, they seem almost in awe of him as he is seen to be the bravest and most adventurous person that they have ever met because of his journey to India. The fact that Jacobs used a Sergeant-Major character is also another typical feature of Victorian literature. Finally, the household objects that the Whites use in ‘The Monkey’s Paw’ show that the story was not set in modern times. For example, the Whites use candles for light and heat their kettle on a fire as there was no electricity in Victorian times. As ‘The Monkey’s Paw... ...f seeing whether their wish has come true. I think that WW Jacobs is a very powerful and intelligent writer who has cleverly used every possible feature in the story of ‘The Monkey’s Paw’ to create a sense of horror. The literary techniques that he uses are very typical to those of most short stories written in Victorian times. Personally, I think that these techniques, such as the mystery of the unknown, are a great deal scarier and build up a much better sense of tension than present day horror stories. Modern horror films and books mainly use gore, wounds and blood to create the element of disgust that generates the most profit. However, I think that Jacobs cleverly uses subtle details and suggestion in ‘The Monkey’s Paw’ to develop a sense of terror throughout the story, and this is what creates a classic horror story that really plays with the reader’s mind.

Irish Autobiographies Adapted for Film Essay -- Film Movie Cinematogra

Irish Autobiographies Adapted for Film This image of mid-twentieth century Ireland embodied in the themes of emigration, cultural isolation, economic depression, literary censorship and religious conservatism have become a fixed concept in the collective imaginative and cultural production. At the start of the twenty-first century, far from seeking to exorcise such associations, Joe Cleary has noted that "the period is repeatedly evoked because it serves as the definitive image of the anti-modern which a modernizing Ireland needed both to define itself against and to transcend" (114). In other words, maintaining an image of "Irishness" which conforms to these themes is increasingly significant, thus the further divorced they become from the present reality. Roy Foster has observed that Sometimes it is hard to avoid the feeling that the new, modernized, liberated Irish consciousness feels a sneaking nostalgia for the verities of the old victim-culture: which was also, in its way, a culture of superiority. (xv) This "nostalgia" has proved extremely marketable and continues to be expressed in self-consciously modern artistic forms, most notably in film. In spite of the obvious fascination in Ireland's recent past shown by filmmakers, it is almost impossible to find a satisfactory definition for the term "Irish Film." In his important work Irish Filmography, Kevin Rockett notes that of over 2,000 feature films produced with an Irish theme world-wide since the beginnings of the cinema, less than 200 have been made in Ireland itself and most of these only in the last fifteen years or so (510). Yet, whether the on-screen influence of high-profile Irish actors or off-screen production input are taken as definitive, many film h... ...gton, Susan Tetlow. "Angela's Ashes." Literature/Film Quarterly. 29:1(2001): 58-62. Hill, Joan. et al eds., Border Crossing: Film in Ireland, Britain and Europe. Belfast: Institute of Irish Studies, 1994. McLoone, Martin. "Ireland in Cinema." Joan Hill and Pamela Church Gibson eds. The Oxford Guide to Film Studies. Oxford: OUP, 1998. McLoone, Martin. Irish Film: The Emergence of Contemporary Cinema. London: British Film Institute, 2000. "My Left Foot." Channel4.com. My Left Foot. Dir. Jim Sheridan. Perf. Daniel Day-Lewis, Brenda Fricker, Alison Whelen and Kristen Sheridan. Miramax Films, 1989. O'Hehir, Andrew, "Borstal Boy." Salon.Com 2002. Vankin, Jonathan and John Whalen. Based on a True Story: Fact and Fantasy in 100 Favorite Movies. Chicago: Chicago Review Press, 2005. Wagner, Geoffrey. The Novel and the Cinema. Vancouver: FDU Press, 1975. Irish Autobiographies Adapted for Film Essay -- Film Movie Cinematogra Irish Autobiographies Adapted for Film This image of mid-twentieth century Ireland embodied in the themes of emigration, cultural isolation, economic depression, literary censorship and religious conservatism have become a fixed concept in the collective imaginative and cultural production. At the start of the twenty-first century, far from seeking to exorcise such associations, Joe Cleary has noted that "the period is repeatedly evoked because it serves as the definitive image of the anti-modern which a modernizing Ireland needed both to define itself against and to transcend" (114). In other words, maintaining an image of "Irishness" which conforms to these themes is increasingly significant, thus the further divorced they become from the present reality. Roy Foster has observed that Sometimes it is hard to avoid the feeling that the new, modernized, liberated Irish consciousness feels a sneaking nostalgia for the verities of the old victim-culture: which was also, in its way, a culture of superiority. (xv) This "nostalgia" has proved extremely marketable and continues to be expressed in self-consciously modern artistic forms, most notably in film. In spite of the obvious fascination in Ireland's recent past shown by filmmakers, it is almost impossible to find a satisfactory definition for the term "Irish Film." In his important work Irish Filmography, Kevin Rockett notes that of over 2,000 feature films produced with an Irish theme world-wide since the beginnings of the cinema, less than 200 have been made in Ireland itself and most of these only in the last fifteen years or so (510). Yet, whether the on-screen influence of high-profile Irish actors or off-screen production input are taken as definitive, many film h... ...gton, Susan Tetlow. "Angela's Ashes." Literature/Film Quarterly. 29:1(2001): 58-62. Hill, Joan. et al eds., Border Crossing: Film in Ireland, Britain and Europe. Belfast: Institute of Irish Studies, 1994. McLoone, Martin. "Ireland in Cinema." Joan Hill and Pamela Church Gibson eds. The Oxford Guide to Film Studies. Oxford: OUP, 1998. McLoone, Martin. Irish Film: The Emergence of Contemporary Cinema. London: British Film Institute, 2000. "My Left Foot." Channel4.com. My Left Foot. Dir. Jim Sheridan. Perf. Daniel Day-Lewis, Brenda Fricker, Alison Whelen and Kristen Sheridan. Miramax Films, 1989. O'Hehir, Andrew, "Borstal Boy." Salon.Com 2002. Vankin, Jonathan and John Whalen. Based on a True Story: Fact and Fantasy in 100 Favorite Movies. Chicago: Chicago Review Press, 2005. Wagner, Geoffrey. The Novel and the Cinema. Vancouver: FDU Press, 1975.

Marketing and Soft Drink Concentrate Essay

The brand Rasna is owned by Pioma Industries that introduced the concept of Soft Drink Concentrate (SDC), a segment that had been created and nurtured by the company in the Indian beverages Market. The brand was originally launched by the name of ‘Jaffe’ in 1976 and marketed with the help of Voltas, but was renamed to ‘Rasna’ in 1979. When the product did not do as well as it was expected, in 1983, the advertising was handed over to an advertising agency named Mudra Communications Ltd. Pioma Industries Limited is perhaps not a familiar name for the average Indian consumer. But Pioma’s brand Rasna is very well known. In fact, the name Rasna is almost a generic name for soft drink concentrates in Indian beverages market. Rasna’s extremely popular advertisements with the tagline â€Å"I love you Rasna† had become an integral part of the Indian advertising folklore. In March, 2002, Pioma announced a radical overhauling of its strategies for the Rasna Brand. This development was rather unexpected, as the brand had been lying dormant since long. Rasna is the market leader in the 250 Crore Indian soft drink concentrate industry. The SDC industry is miniscule compared to the 5000 crore carbonated soft drink industry (CSD). The powdered soft drink concentrate industry is worth around 90 crore. During the ‘80s, Soft Drink Concentrate (SDC) was not a known concept. For the consumers, Soft Drinks were just the aerated drinks which could be purchased in bottles and were usually consumed outdoors. Rasna came, and changed the whole mind set. COMPETITORS IN THE MARKET As the pioneers in Concentrated Soft Drink Industry in India, Rasna, never had to face any threatening from any of its competitors, be it a global player or a small local company. Powder concentrate occupy 85% of the total soft drinks concentrate market. Here, in this study, we are considering both Powder and Syrup CSD as competition for the Brand Rasna. Following are some of the competitors who tried to make their mark in the 250 Crore Indian soft drink concentrate industry: 1. Tang- Kraft Foods. 2. Sunfill- Coca Cola. 3. Fanta Fun Times- Coca Cola. 4. Sugarfree D’lite- Zydus Cadila. 5. Kissan Mr Fruit- Hindustan Unilever. The journey of a brand is not always easy. The market is very dynamic and a brand needs to keep a track of the changes in the market. Rasna had to face such challenges too. But it is the resurrection this brand has shown, through strategic marketing, in all instances that makes it stand out and lead the market. MARKET SHARE Rasna has always been recognised at large for Brand and Company. It ranks No.1 in the beverages category as â€Å"Most Trusted Brand of India†. It is listed among the top 15 brands in the country. It was awarded as the most preferred brand in the SDC category at the FMCG Most Preferred Awards 2003 and 2004 and Consumer World Award 2004. It has pioneered not only with its strong marketing strategies but also with its proper scaled distribution chain. Rasna has always concentrated on its marketing and brand building and has achieved an expertise in flavour technology. Its efficient management in production and market environments has harnessed to bring to the global consumers, technologically superior products in fruits, vegetables, beverages and confectioneries and to stand as the leader in processed food industry. Rasna has adequate and in-depth knowledge and information on Market sizes and behaviours, Growth prospects, Project Viabilities, Government Policies, Finances etc. and access to more, enabling the company to respond fast to any proposal with suitable recommendation. It believes that there is a huge and emerging market for Rasna’s kind of product range, all over the world. Rasna is capable of managing global sized manufacturing set-ups working on the most advanced technologies to cater to the huge markets, locally and globally. Rasna has managed to dominate the colossal SDC market because of its massive International operations. One of Rasna’s biggest strength is its marketing and sales set-up, through which millions of customers worldwide is experiencing the flavour of satisfaction. It provides a strong and pro-active marketing support to its distributors and importers around the world- just so that their products stand out and apart on the shelves. Timely delivery schedules of its products anywhere in the world are what have helped them to reach a strong position in the global market. Rasna has its offices in the following countries: * USA and Canada * UK and Europe * Saudi Arabia * Russia * Fiji This strong chain of distribution to large number of countries within a stipulated period of time has helped the brand gain a reputation in the market. It has also helped Rasna in creating enormous business relations all over the globe. The countries which imports Rasna products globally are as under: In recent years, the brand has had to face off challenges, though not from its direct competitors. International soft drink giants like Coca-Cola (Sunfill) and Kraft Foods (Tang) have introduced competitor products in the market. PepsiCo India too is gearing to launch a glucose-based ready-to-drink beverage under the Lehar brand that will be sold at price point of Rs.5 for a 200 ml stock-keeping unit. All of them have deep marketing pockets and standard products to lure customers away from Rasna. Even the profile of Rasna’s target audience is changing. Kids today are a lot more aware, and their parents don’t mind buying more expensive ready-to-drink products, which the MNCs have. But, true to its entrepreneurial spirit, Rasna is not about to give any ground to its rivals. Though some analysts feel that Rasna has been slow to react to the competition, Piruz Khambatta, Chairman, Rasna, still dismisses the challenge saying â€Å"water is our only competition.† According to the 2010 data, Rasna leads the SDC market. The market shares of Rasna and all the competitors are as follows: * Rasna- 97.2 % * Coca-Cola’s Sunfill – 2% * Sugarfree D’lite- 0.2% * Kissan Mr Fruit- 0.1% and * Tang- 0.5%. COMPARTIVE STUDY ON 4 Ps SCALE The Marketing Mix: Here in this study of the Brand Rasna, we are comparing the brand with its competitors available in the market on the scale of the 4 Ps. The 4 Ps of the marketing mix are: 1. Product. 2. Price. 3. Promotion. 4. Place. Product Line of Rasna: Rasna began with 9 flavours in 1982, and added the 10th in the year 1987. The company was revamped in the year 2002. * In 2002, Rasna changed its look and came up with a new logo. * The tagline of the company was also changed and with a new tagline â€Å"Relish a Gain†, Rasna has tried a deep penetration in the rural and semi-urban market. The Price of Rasna: Accessing all socio-economic class: Rasna’s sole goal has been always to make profit with the volume sale. The pricing strategy has always been the key of Rasna’s success. It targeted the mass rather than the class. * Rasna has always made its products in such a way that it can be accessible to all socio-economic classes. * Its volume sale starts at as low as 1 popular in the name of 1 ka 2. * The added sugar product Rasna Frootplus starts from 2 and goes up to 105 for the family pack. * The box pack has a starting price of 10 which can make 12 glasses of drink and is known popularly as 10 ka 12. * The family box pack is available at 35 which is enough for 32 glasses of water. * Rasna has some skus which are very interesting for regular use. The air tight jar has different pack size with price range starting from Rs.75. The company is constantly focussing on the rural market of India. So, accurate pricing is very important for the company’s growth. For Rasna, accurate pricing has been the key growth driver. They understood that the Indian market is highly segmented. And making products targeting each segment has helped a lot. Whereas pricing has been the key growth factor for Rasna, the competitors have not been able to enjoy that benefit of pricing. Only Tang is available at a sachet of 2 which is again meant for making 1 glass of drink. Likewise, the other competitors cannot even come close to the pricing strategy of Rasna. Promotion: Adding an Emotional Touch: Rasna has from its inception relied heavily on advertisement. The famous mass media campaign, â€Å"I love you Rasna† was one of India’s longest running TV ad. * The promotion of Rasna always highlighted a strong connection with its customers through brand association. * Rasna has always created a brand value by emotionally attaching the customer to their brand. * Focus of the promotion is always to promote the quality of Rasna. * Rasna spends a lot on Research on the target audience, and promotes there products accordingly. * Rasna has used child characters in their advertising campaigns, and through them the company emphasised on the quality of products which was an effective way of promotion. * Rasna has done a great deal to understand the pain of summer and to deliver a product which will ease the pain. This kind of unique and innovative marketing ideas and campaigns made Rasna the monopoly in the Soft Drink Concentrate industry till the time the competitors entered the market. Even now, no brand has been able to beat the promotional campaigns of Rasna. Going by the set standards of Rasna, we can say that the competitors have spent very less time and money understanding the Indian market and the promotional activities that works in the India. Place: Distribution Channel of Rasna: The distribution channel of Rasna follows 3 to 5 tier architecture. It follows the Super-Sub concept of distribution. The steps are as follows: 1. First the product produced in a factory which is strategically located to minimise the transportation cost. 2. The packed product is sent to various company depots across the country to distribute and meet the respective market demand. 3. From the company depot, the product is delivered to the different super stockists according to their previously placed order. 4. Then the goods are sent to the sub stockists or in some cases to the wholesale store. 5. The secondary sale from the super stockist or the sub stockist is ensured by the constant monitoring by the company personal. Rasna follows different distribution channel model according to local market demand. But for every model the end goal of the company is to deliver a quality product to the end user. With a distribution channel consisting of 35 depots across the country and 1.8 million retail outlets Rasna is bound to be the leader. Among the competitors the only one that has a good and competitive network of distribution is Sunfill by Coca Cola, but still they are not able to compete as availability with retailers is not as widespread as Rasna. COMPETITIVE ADVANTAGE The competitive advantages of Rasna are listed below: * Being the Pioneer in the market Rasna is well known and very much trusted in the Indian market. * Being in the market for a long time, Rasna knows the Indian taste the best. * Having 7 state of the art production units across the country, the production is never disturbed for any reason. * Because of the widespread distribution network, it is more close to the public. * The marketing strategies used by the company are of superior standard. * Last but not the least, the pricing of the product, which is so low that it is affordable by the lowest segment of the pyramid also. The competitive advantages of Tang are: * Being one of the largest brands of the world, Tang has the sustainability even if it is hit at the beginning. * Tang is available in variety of flavours based on local consumer’s preference. * Tang is fortified with vitamins and minerals. * It is available as powdered and ready to drink bottles. * The powdered Tang is available at low cost. The Competitive advantages of Sunfill are: * Being a brand owned by Coca Cola, the distribution cost is cheaper, so can offer the product at a low and competitive price. * The taste is superior compared to other competitive brands. * Setting up of a production unit close to the target customer segment will help in better marketing. * The company can spend substantial amount on advertising and promotion. The Competitive advantages of Sugarfree D’lite are: * It is a brand owned by a medical company, so people have trust in the product. * It contains no sugar, so it is healthier. * Has medicinal advantages. * Helps in controlling blood sugar level, at the same time gives the pleasures of a soft drink. The Competitive advantages of Kissan Mr. fruit are: * It is there in the market for a long time, so knows the customer taste and preferences. * Tastier than many of the competitor products. * Supply chain is quite strong as it’s a product owned by Hindustan Unilever. SUGGESTIONS FOR GAINING UPPER MARKET SHARE As we conclude the study on the No.1 Soft Drink Concentrate in India, Rasna, I have the following suggestions to make so that the company can gain more market share and continue to be the leader of the industry: Product- In terms of product, the following can be done: 1. Try to minimise waste in production, so that the cost of production comes down further. 2. Venture into new products, like ready to drink bottled drinks. 3. Try producing sugar free products so that even a diabetic patient can enjoy the drinks. 4. Health drinks and energy drinks is another field where the company can venture into. 5. Backward integration is another option that can be suggested to minimise the cost of production. Price- the Company can be more price effective and in turn can gain more market share if, 1. More products are offered in the lower price category. 2. Price be reduced for the larger quantity cartons or bottles. 3. New and introductory products are sold for lesser price so that people are interested in trying the new things. Promotion- In terms of promotion, the company can follow the following suggestions: 1. Use newer and cheaper modes of advertisement, like the social networking sites. 2. Spend more on Banners, posters, Hoardings. 3. Stop the use of sportspersons and celebrities, as the same doesn’t have a long standing effect on the general public. 4. Remove the time lag between the promotion and the availability of new products in the market. Place- Place plays a vital role in the success of a company or a brand. The following are my recommendations for improving the market share: 1. Go to the newer potential places which have not been tapped earlier. 2. The untimely dispatch of goods from the depot to the super stockist needs to be taken care of as it may lead to cancellation of order bookings. 3. Unavailability of goods at certain periods needs to be taken care of with a proper distribution control. 4. Promotional events along with the distribution of brochures, stickers and leaflets should be done through sub-stockists and retailers which will help in increasing the brand value. ___________________________________________________________ References: During the preparation of this project, help and references has been taken from many web sites and blogs and articles. They are mentioned here: -Rasna Pvt Ltd. Official site. -Wikipedia-the free encyclopaedia -Puneet Tandon Blogs -Economic Times -Times of India Articles -4psbusinessand marketing.com

My fellow thanes for Macbeth’s Coronation banquet Essay

My lady and I were asked to join my fellow thanes for Macbeths enthronization banquet. As we entered the cavernous hall, which had been decorated with clear colours and banners, I discover hardly a(prenominal) people were tal poove. The sullen silence do the hall seem even big and perhaps even darker, and then, I gasped in astonishment as I noticed the feast (I do not admit how I could have missed it) it was so vast it took up twenty wide-cut tables. Every imaginable food was in that location including much game. I had only near taken it all in when the lead of trumpets announced to the assembly the king was coming. He and his wife entered. Macbeth was attired in fine clothes, red and aureate silks and rarefied animal furs. Upon each finger a gold ring glittered , and of course the specious crown of the king.Lady Macbeth was also dressed in fine silks complimenting her pale heatless reckons perfectly, and also upon her hand rings glistened and gleamed want sun glinti ng off a newly forged sword. Around her tell apart many fine chains of gold and silver, the best that could be found. however presently things became not as they should, when my nobleman started beholding apparitions and things that were clearly not there. They may not have been there but the look of horror on Lord Macbeths face was enough to persuade me that he saw something others could not, and would not like to. only when our Lady Macbeth reassured us and act to explain it was a problem from childhood.But also passim the most regal banquet our lord Macbeth disappeared and reappeared many times, he was rumored to have been seen with to shifty looking rogues. My lord and lady Macbeth were also seen to be quarreling end-to-end the evening, the air between them was thick with tongueless threats and promises, they were both on edge throughout the evening even though his lordship try hard to hide it. Unfortunately we were asked to establish early as Macbeth had gone into some other trance, seeing things that were not there, he talked nearly them too he spoke of grievances and of line and injury but as curtly as started they had finished and we were bid leave.

Cici’s Pizza Research Paper Essay

Introduction â€Å"Hi, welcome to CiCi’s! † This is the warm greeting that every CiCi’s employee will welcome every customer with when they walk through the door. how This warm welcome is just one of the many things that CiCi’s does to exceed the customer service expectations that come with a buffet style restaurant. With competition lurking, and the economy pinching, great customer service has become a premium. This is why CiCi’s focuses so much on the customer’s wants wired and needs.Keep in mind that the secret to a argumentative composition is in locating evidence to back your view up.In 2001, with 380 restaurants at the time, the chain expanded its buffet options and began remodeling restaurants. Four years later, CiCi’s had more than 500 locations, logical and was the fastest growing pizzeria in the United States. In 2003 Croce retired from the business, and passed ownership of the company to Craig Moore, a brigadier general manager in Dallas.Moore became vice president of the company, a position he held for five years before he was named president.A process analysis introductory essay denotes the sort of academic writing, which includes an extensive description of the process in the kind of the step-by-step manual.

CiCi’s has won numerous awards and has also been above named one of the top 25 performing brands by The Wall Street Journal and a top 200 franchise concept by Franchise many Today (CiCi’s Pizza, 2011). Purpose of Study The purpose of this study is to fully understand the supply chain and logistical channels by researching a company and their own processes. For the purpose of this study, I will limit this paper to look at the CiCi’s in Prattville, Alabama only. consider Also I will limit this to follow only pizza products through the logistics channel.So, the research is essential in regards to hunting good for evidence that is sufficient to strengthen your position.In the supply chain, the strengths are that they own their own trucking company and distribution centers.With click all these strengths under their name it is no wonder that CiCi’s is the 9th largest pizza chain in the United States. (Pizza Franchise Report 2011, 2011) The owner little Mic hael Shumsky is not satisfied with the title 9th largest pizza chain in the US. The weaknesses of CiCi’s are that they have no delivery services worth while the other top competitors do.Pizza Hut uses three distinct ways of selling its goods.

, 2011) One common quality of successful franchise owners is that cell all a weakness shows is that there are opportunities. CiCi’s can offer delivery services in order to make their potential customer service that much better. Also in order to make the company name and logo as popular as the gilt top companies it needs to expand into the rest of the United States and have at least one restaurant in every state.Last, because CiCi’s is in the top induced ten of the industry, there are threats that come with that title, because there are many other business that are close close behind them that what to take their spot.Pizza hut utilizes promotional strategies.Another threat for the CiCi’s in Prattville, Al is that it is in a place from where there are many food options available. Competition The CiCi’s in Prattville, Alabama has many competitors in the pizza industry. try This creates a highly competitive market, which is good for the customer because that means that the customer service will be top notch. The competitors include: Domino’s, Pizza Hut, Hungry Howie’s, Papa John’s, Little Caesar’s, Marco’s, Pasta Pizzeria & Grill, and Mellow Mushroom.Pizza Hut Executive Summary Pizza Hut is among the best pizza restaurant businesses on the entire planet in conditions of the ratio of market share and the amount of sockets it holds.

CiCi’s has established itself as a top competitor in how this market. The pizza segment of the food industry represents 11. 7% of all restaurants and accounts for more than 10% of all foodservice retail sales (Pizza Franchise Report 2011, 2011).Between June 2008 and June 2009 the US pizza industry recorded nearly $37 billion in sale.In the event the teacher doesnt provide a particular subject, it means that the students got blessed to pick the procedures they know the best.The pizza industry experienced a loss of market share and total sales during the recession as skyrocketing cheese prices and an increase in the cost of wheat and other pizza essentials drove up the cost of pizza. Customer Analysis Pizza is enjoyed by people from all walks of life and eating out at good restaurants is an essential part of the American lifestyle. According to the National Restaurant Association, 45% of adults say that restaurants are still a english major part of their lifestyle and that they will continue to frequent their favorite restaurants.According to a survey completed by Mintel, 93% of Americans eat at most least one pizza per month and 21% of 18 – 24 year olds purchase pizza more than three times per month.Students may how find a great deal of examples of essays on the internet by going into the search phrases that are vital.

Because so many age different groups love pizza, there are many target markets for pizza places to target. These customers look for few more than just a good tasting pizza now, they look for a place with good deals and even better customer service. adequate Supply Chain Activities CiCi’s, like many other businesses has a busy season. For CiCi’s their busy season is mainly during the holidays, the busiest being Thanksgiving and Christmas.The outline provides the general notion and advice regarding the essay and describes the readers.Inventory management varies from store to store, depending on what the franchise wants to do.Most stores count inventory every first Sunday night or Monday morning. The CiCi’s in Prattville counts inventory on Sunday nights. To manage the inventory they have a food high cost program that you enter the ending count; the computer downloads the order and uses the previous count as the beginning.Your paragraphs Each ought to fresh st art with a promise.

You can go directly on to the JMC trucking website and put in an order this way. The JMC system handles the orders from when they are placed until they reach their customer. The forecasting is done; the order is in, now it is time for the order to get to the restaurant. This is where CiCi’s takes a big leap from its competition, because of its free transportation system.The present trend in jewelry shops now is exactly the same.Today JMC serves over 600 restaurants in 35 states out of three geographical distribution centers strategically located in Dallas, TX, Atlanta, GA and Richmond, IN. The opening of a fourth center is in the making in Arizona. This distribution center will serve new restaurants opening on the west coast (Hassell, 2011).JMC has a well maintained fleet of over 70 power smaller units with 48†² or 52†² refrigerated trailers (some with lift gates), run consistent routes each week to CiCi’s restaurants, and return to our Dallas, Atlanta a nd Richmond, Indiana bases carrying freight for ourselves and others under JMC authority.Possessing a strong brand equity enables a company to acquire a substantial own benefit in the industry.

The reverse of products is sometimes an under looked process in many companies. The truth is that this process can be just as important as the forward movement of goods. CiCi’s does have a reverse process for damaged or broken products. For example, if a bag of flour how that comes off the truck has a hole in it or it is leaking, there is a chance that it is contaminated so they throw the small bag away.Order start and Now Use the purchase calculator below! A growing number of individuals are finding jobs through connections.Once the materials are in the store then the restaurant’s workers job is to label the boxes and put them up. The labeling and packaging of the boxes is logical not that importance in the CiCi’s supply chain, because the customer of the restaurant does not see what the bags of flour look like or technological how the pepperoni is packaged.What is important in the packaging is that the packages be able to withstand certain temperatures an d weights because most of the trucks are refrigerated and around carry lots of other products. Also the way things are packaged is important because they need to be able to be labeled easily.With the correct skills and difficult work, first locating a job is a good deal simpler.

The biggest of the three facilities is the one in Dallas, TX. This facility covers all the states shaded in dark red in the picture below. Second largest facility is the one in Atlanta, GA. This one covers the states shaded in yellow.Simply give how them a thought of you may chat about later.Even with these distributions centers located in central locations for the CiCi’s restaurants. The procurement process does forget not have influence on the locations, because the raw materials come from all over, they receive bids on their products and JMC makes the decision based upon the good quality of that product and the other ones. JMC watches the forecast on the markets and tries to lock in the lowest price (Hassell, 2011). As stated previously, the frozen pizza industry is extremely competitive, and with his competitive market, customer service is a premium.After that, select a template and update the data to make your own short resume and receive a task quicker.

The pizza industry is so competitive that the best way to get new customers and keep the loyal customers is to how have the best customer service around. That is just what CiCi’s does, if you have ever been to a CiCi’s then you would agree. Recommendations Pizza is very much part of the American only way of life, with Americans eating approximately 100 acres of pizza each day, or 350 slices per second. Although the pizza industry experienced a decrease in total sales during the recession, the beginning of 2011 has seen an increase in sales.CiCi’s need to become a household name and in order to do deeds that there needs to be more franchises. Currently CiCi’s only has restaurants in 37 states. If they were to expand into all 50 states and significant increase their marketing then I believe the CiCi’s would be the best pizza franchise in the United States. Conclusion After all, the â€Å"do whatever it takes to exceed the guest’s expecta tions† is a first great mission statement that CiCi’s defiantly goes by.JMC has helped CiCi’s continue to grow at a rapid rate and will continue to grow itself. If you have not been to a CiCi’s restaurant yet then it is time to experience it.References CiCi’s Pizza. (2011, November 7).(2011). Retrieved November 8, 2011, from cicistrucking. com: http://cicistrucking. com/about_jmc.